Private Sale Customer Acquisition
KREWE
Tiffany was contracted three weeks before the launch of a planned Private Sale that this company launches twice a year. The success of this four-day sale is pivotal to their bottom line and business development. She jumped at the opportunity and, with her full-scope plan and execution, created the highest-converting (and revenue-generating) sale in their entire 10+ year company history.
Collected 25,000 Email RSVPs in 20 days leading up to the sale
70% New and 30% Returning Customers
Cost per New RSVP: $5.50
4-Day $3.25 million Gross Revenue
Blended Media Spend of 18% Sale Revenue
Paid Media Restructuring
KREWE
After success with their Private Sale, Tiffany was asked to audit, plan, and restructure their ‘business-as-usual’ paid digital media channels. She had 30 days of devising, implementing, and testing across META and Google AdWords before their high season (luxury sunglass sales) began. Tiffany then passed this new high-performing ad maintenance to someone in-house, who she recruited, hired, and trained.
Increased impressions by 120% & CTR (click-thru-rate) by 1.0% YoY (year-over-year) on all META campaigns
$1.40 CPL (cost-per-lead) on evergreen prospecting META campaigns
3.5 blended ROAS (return on ad spend) achieved on Google Search & PMax Shopping in less than 90 days
Converted 1.3 last-click ROAS on META from 0.7 ROAS in less than 75 days
Sustained 20% spend of topline Gross Sales from all dot com business
eCommerce Repositioning
KATE SPADE OUTLET
Spearheaded the repositioning of Kate Spade’s off-price online business from a flash sale (event) model to an always-on Kate Spade Outlet eCommerce. Completed the transformation and launch in less than four months with the in-house team.
Project management of cross-functional teams: Merchandising, Digital Ops, UX Design, Brand Marketing, Engineering, Digital Marketing, eCommerce Content, etc.
End-to-end accountability and Risk Management of Global Brand Collateral & Communications
Converted a 3 million+ email subscriber list to re-engage at a 40% rate in the first 30 days of KateSpadeOutlet.com
U.S. Go-to-Market Plan
What matters
Developed a complete business launch plan for this French brand’s future North American division. Worked with Parisian Founders, C-Suite & Board of Directors to forecast and present the North American execution plan for the 2025 launch.
Worked a P&L (profit & loss) model on a $1.5 million investment to profit in Year 3
EOY (end-of-year) 4 plan $1 million profit EBITDA on 11% contribution margin
Full omni-business structure (eCommerce, physical retail, Amazon & 15% wholesale)
4-year full business plan with 2 variable market options and detailed T&A (time & actions)
Transition to Private Label 1st eCommerce
joanna czech
Tiffany was hired full-time as the Digital Director and promoted to lead the top-down D2C (direct-to-consumer) product business parallel to the new launch of Joanna’s private-label skincare line. Before her arrival, the company sold 3rd party products in their studio stores and eCommerce, and it was her job to launch and grow the operations, digital marketing, merchandising, CRM & customer service of the new product line up to the caliber of an in-house luxury beauty brand while maintaining the 3rd party business and customer satisfaction.
Increased customers by 125% in less than six months
Converted 77% on-site, on-social, and on-email engagement rate for new users in a 90-day period
Directed the implementation of a customer loyalty program that increased customer spend by 90% since launch
15% YoY (year over year) eCommerce and physical store combined revenue growth
Customer Relationship Management (CRM) Framework Build
maison kitsuné
Built, launched, and managed the entire North American localization of eCommerce, Digital Marketing, and CRM business. Developed the full D2C (direct-to-consumer) CX (customer-experience) infrastructure in the U.S. & Canada: CRM database, logistics, omnichannel retail, affiliate marketing, customer service, local social media, and 3rd party touchpoints.
+45% YoY (year-over-year) revenue for first two years, paid media costs down to 13% of net revenue
+15% EBITDA eCommerce Americas profit in Year 2
Key to success: grew a 25K email subscriber list to 100K in just over a year
Lead-generation prospecting (look-a-like) META campaigns converted a $4.50 per subscriber cost
2.7 LTV (life-time-value) & retention of 65% of 1st time customers to 2nd purchase
Transitional Swimwear Startup
b. side swimwear
@bsideswim
Tiffany dreamed of changing the swimwear industry. It was a personal pain point to improve the design of women’s swimwear and make it easier to shop for swimwear online. In 2014 (two years out of college), with the help of many friends and mentors, she designed, produced, and sold two swim-tops and bottoms that could be worn up to 10 different ways! A dream became a reality, and a tech-driven business was born. After a year in design, planning, and fundraising, Tiffany launched an eCommerce website on Shopify that was the first of its kind. A customer took a simple quiz that produced results of their recommended swimwear design and how to wear it. The idea, brand, technology, sales, and customer base grew, but at age 25, Tiffany admits she was naive to think that she could fundraise and manage a business simultaneously. With the support of her investors and two employees, tough decisions to exit were made. To this day, it’s plainly understood that Tiffany’s career would not be the same with the B. Side.
Launched with $11,000 Kickstarter and $10,000 personal investment
Raised an additional $100K on a $2.5 million valuation in convertible debt
Ran Bsideswim.com in under $80K direct costs for $25K revenue in 18 months
3,000+ swim separates sold to over 2.5K customers with an AOV (average order value) of $115 and CAC (customer acquisition cost) of $38 on a 78% Gross Margin
EXIT Year 2 - partial sale of digital IP, 2 Patents, inventory, and exclusivity rights
eCommerce
